WHY MINI
BIG LOVE
Product
Challenge
what’s
expected.
All MINI owners share one key characteristic: an unwillingness to shrink themselves to fit the norm. We're nonconformists who challenge the status quo, paving the way towards a bigger, braver, bolder future. Our all-new lineup is a labor of love and a catalyst for it. We reinvented everything this time, including the wheel.
Technology
Tech on
Another
Level
View the world from a world-first 9.4" circular OLED display, complete with up to eight MINI Experience Modes with ambient lighting and matching projections to meet the moment.
MEET SPIKE
This available copilot is always ready for direction tips and tricks. Just say “Hey Spike” to welcome our first fully-fledged voice assistant into the cockpit.
MINI OS
A software powerhouse optimized for touch and voice control. MINI Operating System 9 features cloud-based navigation and effortless connectivity.
Safety
SUPERSIZED
SAFETY
Put simply, we take safety seriously. That’s why MINIs come with a suite of standard safety features and available add-ons. We put peace of mind first, so you can focus on the fun.
Safety comes standard
Lane Departure Warning, Blind Spot Detection, and Frontal Collision Warning with City Collision Mitigation are just a few of the standard safety features keeping you protected on every drive.
Driving Assistant Pro
Active Driving Assistant Professional, available on the MINI Countryman, provides partly-automated support to deliver confidence while cruising at speeds up to 37 mph.
IIHS Top Safety Pick
With a fleet of standard safety features to thank, the 2025 MINI Countryman S ALL4 made the winner’s podium for the IIHS TOP SAFETY PICKS of 2024.
DESIGN
FUSING FORM
& FUNCTION
Between striking high-contrast features and their nostalgic charm, MINIs aren’t like every other car on the road. They bring a lot to the driveway and even more to people’s hearts with the ability to inspire smiles from a simple sighting.
European Model Shown
UNPARALLELED
PERSONALIZATION
Our distinct design sets us apart, and our unrivaled customization, like three adjustable LED light signatures, set you apart.
MINI
MUST-HAVES
Get all the gadgets and gear to maximize your next adventure with our collection of MINI Original Accessories.
Culture
Conveyers
The people make the place, and they also make the car. At MINI, every day is a celebration of Big Love, life, and culture. One way we honor that is by empowering artists to bring their personal touch straight to our rooftops.
PROGRESS
MOVE
THE WORLD
AROUND YOU.
We have Big Love for the planet and with carbon emissions reaching all-time highs, it’s time for a multi-pronged approach of action. As we continue to mindfully move towards an increasingly electrified future, we’re devoted to researching and implementing product, material, and manufacturing solutions to protect Planet Earth and everything that calls it home.
ENVIRONMENT
PLANET-FIRST
PRODUCTION
We know there’s no Planet B. Our Oxford and Swindon plants are constantly making changes to reduce water and electricity consumption for a sustainable tomorrow.
MADE
WITH LOVE
2D knitted fabric dashboard made from recycled polyester and perforated vegan upholstery Sports Seats made of Vescin.
RECYCLED
WHEELS
Lightweight cast alloy wheels made from up to 70% recycled aluminum with vibrant silver detailing.
The Future
is Electric
When it comes to protecting and preserving, we know that forging an electrified future is one of the best ways forward. We’ve taken major strides to make that ambition a reality.
2009
BMW Group
Testing the urban mobility of tomorrow: The BMW Group, to which MINI belongs, begins the first, large-scale electromobility field trial with a fleet of 600 fully electric MINIs.
2020
All-electric Cooper
The fully electric MINI Cooper SE comes onto the market and is recognised as a ground-breaking vehicle: legendary go-kart feeling meets iconic design and zero-emission mobility.
Ongoing
Expanding electric
Bye-bye fog and smog, hello electric. MINI is pursing continued electrification on every front, from new all-electric models to re-examining production techniques, for a holistic reduction of Earth-impacting emissions.
AVAILABLE NOW
THE NEW ALL-ELECTRIC
COUNTRYMAN SE ALL4
$45,200 Starting MSRP
The evolution of MINI electric is in full force with this all-electric SUV, which comes with a minimalistic design DNA and ALL4 intelligent all-wheel drive.
Get Your
Heart Racing
Racing has been in our DNA for over 60 years when the Classic MINI Cooper 997 was introduced and a rally demon was born, but the fun is still just getting started.
MINI Takes
The States
Every two years, MINI Takes the States brings together thousands of MINI owners to drive the most scenic routes across the country. Buckle up, this is one of those years.
ROOTS TO
THE ROAD
Take a brisk walk down memory lane to learn about the history of MINI, from British beginnings that trace back to the 1950s to our partnership with BMW that thrives today.
Meet The New MINI Family
Step into a new world of wanderlust. Between more space, more standard features, and more breakthrough tech than ever, there’s a lot to unpack when it comes to the next generation of MINIs.
